When conducting usability testing of a web application, you find that observers begin to jump to conclusions after seeing only one or two participants. Some of them even begin to discuss design changes at that point itself. In contrast, you also notice patterns, but try to keep an open mind and avoid forming conclusions between sessions.
What should you do in the current scenario to help observers avoid directly jumping to conclusions?
- Encourage observers to avoid making design decisions until you have analysed all of the data
- Emphasize the importance of keeping an open mind and avoiding premature conclusions before the test sessions
- Include the numbers of participants who made errors, took actions, and made comments in the deliverable that documents your findings
- All of the above