Use this B2B Sales Research Analyst job description template to attract analytical professionals who can research target markets, identify high-quality leads, and support sales teams with data-driven insights.
A B2B Sales Research Analyst is responsible for researching companies, decision-makers, industries, and markets to support outbound and inbound sales strategies. They provide accurate, actionable insights that help sales teams prioritize prospects and personalize outreach.
A B2B Sales Research Analyst supports revenue growth through structured research and analysis. Their key responsibilities include:
- Researching target accounts, industries, and buyer personas
- Identifying qualified leads and decision-makers
- Analyzing market trends and competitive data
- Supporting account-based marketing (ABM) and outbound sales efforts
- Maintaining accurate and enriched sales data
B2B Sales Research Analyst Job Description Template
We are looking for a detail-oriented and data-driven B2B Sales Research Analyst to support our sales and revenue teams. The ideal candidate will gather, analyze, and organize prospect and market data to help sales teams focus on the right accounts and opportunities. If you enjoy research, data analysis, and enabling sales success, we’d love to meet you!
Roles & Responsibilities
- Research target companies, industries, and markets using multiple data sources
- Identify key decision-makers, influencers, and buying committees
- Build and maintain accurate prospect and account profiles
- Enrich CRM data with firmographic, technographic, and contact information
- Support outbound sales, SDR, and ABM campaigns with research insights
- Analyze market trends, competitor positioning, and customer segments
- Prepare research reports, account briefs, and sales intelligence summaries
- Ensure data accuracy, consistency, and compliance with data standards
- Collaborate with sales, marketing, and revenue operations teams
- Continuously improve research processes and data quality
Requirements & Skills
- Bachelor’s degree in Business, Marketing, Economics, or related field
- Proven experience in B2B research, sales research, or market analysis
- Strong research, analytical, and data interpretation skills
- Experience using CRM tools (Salesforce, HubSpot, etc.)
- Familiarity with B2B data tools (LinkedIn Sales Navigator, ZoomInfo, Apollo, etc.)
- Excellent attention to detail and organizational skills
- Strong written communication and documentation abilities
- Ability to manage multiple research requests and priorities
Who do B2B Sales Research Analysts report to?
B2B Sales Research Analysts typically report to:
- Sales Operations Manager
- Revenue Operations Manager
- Head of Sales Enablement
- Marketing Operations Manager
Post this on job boards and career pages to find candidates skilled in market research, lead intelligence, data analysis, and sales enablement. Feel free to customize duties and requirements based on your company’s needs. Similar job titles include Sales Intelligence Analyst, Market Research Analyst (B2B), and Revenue Operations Analyst.
How to Assess B2B Sales Research Analyst Skills Effectively
Candidates may list research or sales support experience on their resumes, but assessing their actual ability to identify target accounts, analyze markets, and deliver actionable insights before the interview is crucial. A structured B2B Sales Research Analyst assessment ensures you hire professionals who can fuel sales pipelines with high-quality, data-driven intelligence.
Here’s how you can assess B2B Sales Research Analyst proficiency effectively with WeCP:
- Account & Market Research – Test candidates on their ability to identify ideal customer profiles (ICPs), research target accounts, and map decision-makers.
- Data Analysis & Insight Generation – Evaluate their skills in analyzing datasets, market trends, and firmographic/technographic data to support sales strategies.
- Tools & Platforms Proficiency – Assess their familiarity with tools like LinkedIn Sales Navigator, ZoomInfo, Apollo, Crunchbase, and Excel/Sheets.
- Data Accuracy & Validation – Check their attention to detail in verifying contact data, company information, and ensuring high-quality research outputs.
- Reporting & Sales Collaboration – Ensure they can present insights clearly, build prospect lists, and collaborate effectively with sales and marketing teams.
With WeCP’s B2B Sales Research Analyst assessments, you can efficiently filter out underqualified candidates, streamline hiring, and ensure high-quality hires who empower sales teams with accurate, actionable research and improve conversion rates.
