Use this Marketing Director job description template to attract strategic marketing leaders who can drive brand growth, lead high-impact campaigns, and align marketing initiatives with business goals.
A Marketing Director is a senior-level professional responsible for developing and executing the company’s overall marketing strategy. They lead marketing teams, oversee campaigns across channels, and ensure brand consistency while driving customer acquisition, engagement, and revenue growth.
A Marketing Director drives business growth through strategic marketing leadership. Their key responsibilities include:
- Defining and executing marketing strategy aligned with business objectives
- Leading brand positioning, messaging, and go-to-market initiatives
- Overseeing multi-channel marketing campaigns and performance
- Managing marketing budgets and resource allocation
- Collaborating with sales, product, and leadership teams
Marketing Director Job Description Template
We are looking for a strategic and results-driven Marketing Director to lead our marketing organization and accelerate business growth. The ideal candidate will bring strong leadership, analytical, and creative capabilities, with experience building scalable marketing programs. If you are passionate about driving impact through marketing strategy and execution, we’d love to meet you!
Roles & Responsibilities
- Develop and execute comprehensive marketing strategies and plans
- Lead brand, demand generation, content, digital, and campaign initiatives
- Manage and mentor marketing team members across functions
- Oversee campaign performance, KPIs, and ROI tracking
- Collaborate with sales to align marketing and revenue goals
- Manage marketing budgets, forecasts, and vendor relationships
- Conduct market research, customer insights, and competitive analysis
- Drive go-to-market strategies for new products or services
- Ensure brand consistency across all marketing channels
- Present marketing performance and insights to executive leadership
Requirements & Skills
- Bachelor’s degree in Marketing, Business, or related field
- Master’s degree or MBA preferred
- Proven experience as a Marketing Director or senior marketing leader
- Strong knowledge of brand strategy, digital marketing, and demand generation
- Experience managing large marketing budgets and cross-functional teams
- Excellent leadership, communication, and stakeholder management skills
- Data-driven mindset with strong analytical capabilities
- Ability to operate in fast-paced, growth-oriented environments
Who do Marketing Directors report to?
Marketing Directors typically report to:
- Chief Marketing Officer (CMO)
- Chief Executive Officer (CEO)
- Chief Revenue Officer (CRO)
- Executive Leadership Team
Post this on job boards and career pages to find candidates skilled in marketing strategy, brand management, demand generation, and team leadership. Feel free to customize duties and requirements based on your organization’s needs. Similar job titles include Director of Marketing, Head of Marketing, and Growth Marketing Director.
How to Assess Marketing Director Skills Effectively
Candidates may list senior marketing leadership experience on their resumes, but assessing their actual ability to define strategy, lead teams, and drive measurable growth before the interview is crucial. A structured Marketing Director assessment ensures you hire a leader who can align brand, demand generation, and revenue goals at scale.
Here’s how you can assess Marketing Director proficiency effectively with WeCP:
- Marketing Strategy & Go-to-Market Planning – Test candidates on their ability to define positioning, audience strategy, and integrated go-to-market plans.
- Demand Generation & Growth Leadership – Evaluate their capability to drive pipeline, manage funnels, and optimize acquisition across channels.
- Brand Management & Messaging – Assess their skills in building brand consistency, messaging frameworks, and market differentiation.
- Data, Analytics & ROI Measurement – Check their proficiency in tracking KPIs, attribution models, and making data-driven decisions.
- Team Leadership & Cross-Functional Alignment – Ensure they can lead marketing teams, collaborate with sales/product, and influence executive stakeholders.
With WeCP’s Marketing Director assessments, you can efficiently filter out underqualified candidates, streamline executive hiring, and ensure you bring on a marketing leader who can scale growth, strengthen brand impact, and deliver measurable business outcomes.
