Back to all templates

Digital Marketing Assessment Test

This Digital Marketing test evaluates candidates' proficiency in conversion rate optimization, analytics, SEO, Google Ads, SEM strategy, digital tools, content creation, email marketing, legal and ethical knowledge, social media, and paid advertising. Ideal for assessing Digital Marketing Managers and SEO Specialists.

Proficiency Level
Beginner-Expert
Experience
0-8 years
Duration
60 mins
Rudransh Tripathi
Unknown
Unknown
Use This Template

Use Case

  • Evaluates SEO, social media, and Google Ads skills.
  • Assesses email marketing, content creation, and analytics proficiency.
  • Identifies expertise in SEM strategy and technical SEO application.
  • Tests communication abilities via content and technical explanations.

Skills Covered

SEO Optimization Techniques
Google Ads Campaign Management
Social Media Platform Knowledge
Email Marketing Campaign Design
Content Creation Strategies
Analytics and Reporting Skills
SEM Strategy Development
+6 more
< /svg>

About

Digital Marketing Assessment Test

This Digital Marketing test is designed to assess a candidate's expertise in various aspects of digital marketing, including conversion rate optimization techniques, analytics and reporting skills, SEO optimization techniques, Google Ads campaign management, technical SEO implementation, SEM strategy development, and proficiency with digital marketing tools. It also evaluates content creation strategies, email marketing campaign design, legal and ethical digital marketing knowledge, social media platform knowledge, paid social advertising, and the ability to explain technical SEO concepts. This assessment is ideal for roles such as Digital Marketing Manager and SEO Specialist, providing a comprehensive evaluation of a candidate's skills in the digital marketing domain.

Target Audience

This assessment is ideal for evaluating candidates for roles such as Digital Marketing Manager and SEO Specialist.

Prerequisites
  • Understanding of basic digital marketing concepts
  • Familiarity with SEO and SEM strategies
  • Experience with Google Ads and social media platforms
  • Knowledge of content creation and email marketing
  • Ability to analyze and report on marketing data
  • Awareness of legal and ethical considerations in digital marketing
  • Proficiency with digital marketing tools and software
Test Overview
Duration
60 mins
Questions
14
Passing Score
70%

Questions

SEO Basics
Digital Marketing
Digital Marketing
SEO
Fundamentals
What this question evaluates
No description provided
Type:
Programming
Difficulty:
Easy
Time:
2 mins
Attempts:
100+
Success Rate:
70.01%
Optimizing Google Ads Campaign for Mobile Devices
Digital Marketing
Digital Marketing
Google Ads
Mobile Optimization
What this question evaluates
No description provided
Type:
Programming
Difficulty:
Medium
Time:
2 mins
Attempts:
100+
Success Rate:
70.01%
Evaluating Social Media Platforms for Marketing
Digital Marketing
Digital Marketing
Social Media
Platform Selection
What this question evaluates
No description provided
Type:
Programming
Difficulty:
Medium
Time:
2 mins
Attempts:
100+
Success Rate:
70.01%
Advanced Email Marketing Strategies
Email Marketing
Email Marketing
Digital Marketing
Campaign Design
What this question evaluates
No description provided
Type:
Programming
Difficulty:
Hard
Time:
2 mins
Attempts:
100+
Success Rate:
70.01%
Content Creation Strategies in Digital Marketing
Digital Marketing
Digital Marketing
Content Creation
Strategy
What this question evaluates
No description provided
Type:
Programming
Difficulty:
Medium
Time:
2 mins
Attempts:
100+
Success Rate:
70.01%
Digital Marketing Analytics Tool
Analytics and Reporting Skills
Analytics and Reporting Skills
Digital Marketing
What this question evaluates
No description provided
Type:
Programming
Difficulty:
Easy
Time:
2 mins
Attempts:
100+
Success Rate:
70.01%
SEM Strategy Development
SEM
SEM
Digital Marketing
Strategy Development
What this question evaluates
No description provided
Type:
Programming
Difficulty:
Medium
Time:
2 mins
Attempts:
100+
Success Rate:
70.01%
SEO Image Optimization Best Practices
Technical SEO
Technical SEO
Digital Marketing
SEO Best Practices
What this question evaluates
No description provided
Type:
Programming
Difficulty:
Hard
Time:
2 mins
Attempts:
100+
Success Rate:
70.01%
Key Considerations in Paid Social Media Advertising
Digital Marketing
Digital Marketing
Paid Social Advertising
Social Media
What this question evaluates
No description provided
Type:
Programming
Difficulty:
Medium
Time:
2 mins
Attempts:
100+
Success Rate:
70.01%
Email Marketing Tools Proficiency
Digital Marketing
Digital Marketing
Email Marketing
Tools Proficiency
What this question evaluates
No description provided
Type:
Programming
Difficulty:
Medium
Time:
2 mins
Attempts:
100+
Success Rate:
70.01%
Conversion Rate Optimization Techniques for E-commerce
Digital Marketing
Digital Marketing
Conversion Optimization
E-commerce
What this question evaluates
No description provided
Type:
Programming
Difficulty:
Hard
Time:
2 mins
Attempts:
100+
Success Rate:
70.01%
Ethical Practices in Digital Marketing
Digital Marketing
Digital Marketing
Ethical Marketing
Legal Marketing Practices
What this question evaluates
No description provided
Type:
Programming
Difficulty:
Easy
Time:
2 mins
Attempts:
100+
Success Rate:
70.01%
Content Creation Strategy Assessment
Digital Marketing
Digital Marketing
Content Creation
Brand Strategy
Content Strategy
What this question evaluates
No description provided
Type:
Programming
Difficulty:
Medium
Time:
2 mins
Attempts:
100+
Success Rate:
70.01%
Structured Data and SEO
Technical SEO
Technical SEO
Structured Data
SEO Impact
What this question evaluates
No description provided
Type:
Programming
Difficulty:
Medium
Time:
2 mins
Attempts:
100+
Success Rate:
70.01%
Trusted by over 2000 companies of all sizes

Customization Options

Fully Customizable Tests

Tailor every aspect of your assessment to match your specific requirements. From question types to scoring algorithms, create the perfect evaluation environment.
Learn More
Question Types

Choose from multiple formats including MCQs, coding challenges, and system design questions.

Scoring Rules

Define custom scoring algorithms and weightage for different question types.

Time Settings

Set overall duration and individual question time limits.

Custom Branding

Add your company logo, colors, and custom welcome messages.

Candidate Experience

Interactive coding environment with real-time feedback
Clear instructions and test cases for each question
Built-in code editor with syntax highlighting
Immediate evaluation of submissions
Progress tracking throughout the assessment
Detailed explanations for correct answers
Time management tools to help pace yourself

Proctoring & Anti-Cheating

Sherlock AI Agent

Sherlock is more than just a tool, it's your AI test integrity agent. By continuously monitoring and analyzing candidate behavior in real-time, Sherlock ensures a secure and fair testing environment. Using machine learning, it detects suspicious patterns, so you can focus on reliable results while Sherlock handles test integrity.

Live Monitoring

Track behavior with real-time video and audio.

Screen Tracking

Multi-screen detection and continuous screen recording during assessment.

Pattern Analysis

Spot suspicious actions with AI-driven insights.

Access Control

Ensure secure tests with browser lockdown.
Real-time Monitoring
Video Feed
Active
Screen Activity
98%
Focus Rate
95%
Wei Zhang
Candidate
Passed
85%
AI Summary
Skills Performance
Score
SEO Optimization Techniques
87%
Google Ads Campaign Management
80%
Social Media Platform Knowledge
85%
Email Marketing Campaign Design
82%
Areas of Improvement
Review
Email Marketing Campaign Design
Practice
Google Ads Campaign Management
Skill Assessment
Detailed evaluation of technical skills and problem-solving abilities.
AI Analysis
Machine learning-powered insights into candidate performance patterns.
Benchmarking
Compare results against industry standards and other candidates.
Action Items
Specific recommendations for skill development and improvement.

Pricing Plans

Freemium
US$ 0
5 credits / mo
check icon
Smooth Candidate Experience
check icon
Skill fit candidates
check icon
Conduct face to face interviews
check icon
ATS Integrations
check icon
Standard compliance, security and audits
check icon
Standard support from WeCP Team
Enterprise
Talk to us for a comprehensive solution that meets all your enterprise needs.
Freemium
US$ 0
60 credits / yr
check icon
Use Prebuilt Questions
check icon
Standard Cheat Prevention
check icon
Smooth Candidate Experience
check icon
Skill fit candidates
check icon
Conduct face to face interviews
check icon
ATS Integrations
check icon
Standard compliance, security and audits
check icon
Standard support from WeCP Team
Enterprise
Talk to us for a comprehensive solution that meets all your enterprise needs.
Are you an Enterprise?
Talk to us for a comprehensive solution that meets all your enterprise needs.
Talk To Sales
Talk to us for a comprehensive solution that meets all your enterprise needs
check icon
Effortless Data Migration: Our support team ensures a smooth transition, keeping your assessments and data intact.
check icon
AI-Assisted Onboarding: WeCP AI Copilot, guides your team through features, making onboarding quick and simple.
check icon
Easy Change Management: Comprehensive training and 24/7 support ensure a seamless switch with minimal operational impact.
Top Recognised Skill Assessment and Interviewing Software
Trusted by 850+ companies in 20+ countries
New: Add-on
Advanced AI
US$ 50per agent/month
Enterprise-grade AI instantly understands common customer issues for your industry, routes tickets and gives agents extra insights. In any plan, Advanced AI is available at the Professional and higher levels.
check icon
Ticketing system
check icon
Ticketing system
check icon
Ticketing system
check icon
Ticketing system
New: Add-on
Advanced AI
US$ 50per agent/month
Enterprise-grade AI instantly understands common customer issues for your industry, routes tickets and gives agents extra insights. In any plan, Advanced AI is available at the Professional and higher levels.
check icon
Ticketing system
check icon
Ticketing system
check icon
Ticketing system
check icon
Ticketing system

What Our Customers Say

"We have evaluated more than hundreds of thousands of techies using WeCP until now. The tool has been very effective in assessing strengths and weaknesses of candidates."
Allahbaksh Asadullah
Principal Product Architect, Infosys
"With WeCP's automation capabilities, we've not only streamlined the process but also enhanced the candidate experience."
Paula Macnab
Hiring Manager, Yellow
"Comprehensive reports and analytics help us make data-driven hiring decisions. The platform has streamlined our entire process."
Erich Raldmann
Managing Partner, Spherion

Frequently Asked Questions

How does AI proctoring work?
Our AI proctoring system, Sherlock, uses advanced machine learning algorithms to monitor candidate behavior in real-time. It analyzes video, audio, and screen activity to detect potential cheating attempts while maintaining candidate privacy.
Can I customise assessment templates?
Yes! All plans include access to our template library, and you can customize them to match your specific requirements. Professional and Enterprise plans offer additional customization options and the ability to create custom templates from scratch.
What type of reports are available?
We provide comprehensive reports including detailed skill assessments, AI-powered behavioral analysis, comparative analytics, and improvement recommendations. Reports can be customized and exported in various formats.
Is the platform suitable for remote hiring?
Absolutely! Our platform is specifically designed for remote hiring with features like secure browser lockdown, AI proctoring, and real-time monitoring. It ensures the same level of assessment integrity as in-person evaluations.
How do you ensure security of assessment data?
We implement enterprise-grade security measures including end-to-end encryption, secure data storage, and regular security audits. We comply with GDPR and other major data protection regulations.