Use this Sales Representative job description template to attract motivated and persuasive candidates who can drive sales, build customer relationships, and contribute to business growth.
A Sales Representative is responsible for selling products or services to customers, identifying new opportunities, and maintaining strong client relationships. They work across various industries to drive revenue and ensure customer satisfaction.
A Sales Representative helps businesses grow by identifying prospects, presenting products/services, and closing deals. Key responsibilities include:
- Identifying potential customers and generating leads.
- Presenting and demonstrating products or services to clients.
- Negotiating contracts and closing sales.
- Maintaining relationships with existing customers.
- Achieving monthly or quarterly sales targets.
Sales Representative Job Description Template
We are looking for an energetic and results-driven Sales Representative to join our team. The ideal candidate will have strong communication skills, a passion for sales, and the ability to build long-lasting customer relationships. You will be responsible for identifying new business opportunities, presenting solutions, and achieving sales goals.
Roles & Responsibilities
- Identify and pursue new sales opportunities through cold calling, networking, and referrals.
- Present, promote, and sell products/services to new and existing customers.
- Conduct product demonstrations and explain features and benefits.
- Negotiate pricing, terms, and contracts to close deals.
- Meet or exceed sales targets and performance metrics.
- Build and maintain strong customer relationships.
- Prepare sales reports, forecasts, and documentation.
- Participate in sales meetings, training sessions, and team activities.
- Provide feedback to management on market trends and customer needs.
- Collaborate with marketing and customer service teams to improve customer satisfaction.
Requirements & Skills
- Bachelor’s degree in Business, Marketing, or a related field (preferred but not required).
- Proven experience as a Sales Representative or similar role.
- Strong communication, negotiation, and interpersonal skills.
- Ability to understand customer needs and provide tailored solutions.
- Self-motivated with a results-driven mindset.
- Familiarity with CRM software and sales reporting tools.
- Excellent time management and organizational skills.
- Ability to work independently and as part of a team.
- Willingness to travel for client meetings or events as required.
Who do Sales Representatives report to?
Sales Representatives typically report to:
- Sales Manager
- Regional Sales Manager
- Business Development Manager
- Director of Sales
Post this on job boards and career pages to hire individuals skilled in lead generation, negotiation, and client relationship management. Feel free to customize the responsibilities and requirements based on your company’s needs. Similar job titles include Account Executive, Sales Associate, and Business Development Representative.
How to Assess Sales Representative Skills Effectively
Candidates may list sales experience on their resumes, but assessing their actual ability to prospect leads, close deals, and maintain strong customer relationships before the interview is crucial. A structured Sales Representative assessment ensures you hire professionals who can drive revenue, meet targets, and represent your brand effectively.
Here’s how you can assess sales representative proficiency effectively with WeCP:
- Prospecting & Lead Generation – Test candidates on their ability to identify potential customers, initiate outreach, and build a strong sales pipeline.
- Communication & Presentation Skills – Evaluate their capability to present products clearly, handle objections, and communicate value effectively.
- Negotiation & Closing Skills – Assess their ability to negotiate terms, overcome barriers, and convert prospects into paying customers.
- CRM & Sales Tools Proficiency – Check their experience with CRM platforms, sales tracking tools, and data entry accuracy.
- Customer Relationship Management – Ensure they can build long-term relationships, manage follow-ups, and maintain a positive customer experience.
With WeCP’s Sales Representative assessments, you can efficiently filter out underqualified candidates, streamline the hiring process, and ensure high-quality hires who can boost sales performance, strengthen customer loyalty, and contribute to overall business growth.
