Use this Social Media Marketing Executive job description template to attract skilled candidates who can manage social media channels, create engaging content, and grow brand presence online.
A Social Media Marketing Executive is responsible for managing an organization’s social media presence, executing campaigns, creating content, and analyzing performance metrics to increase engagement and brand awareness.
A Social Media Marketing Executive handles daily social media activities and ensures that brand communication is consistent and engaging. Their key responsibilities include:
- Creating and scheduling social media content across platforms.
- Monitoring engagement, responding to comments, and building community.
- Analyzing performance metrics and optimizing strategies.
- Collaborating with designers and marketing teams for campaign execution.
- Tracking trends and applying them to improve brand visibility.
Social Media Marketing Executive Job Description Template
We are seeking a Social Media Marketing Executive to manage our social media channels, develop engaging content, and enhance our online presence. The ideal candidate will have hands-on experience in content creation, community management, and performance analysis. If you are creative, data-driven, and passionate about social media, we’d love to hear from you!
Roles & Responsibilities
- Develop and execute social media strategies aligned with business goals.
- Create engaging content (posts, reels, stories, videos) for multiple platforms.
- Schedule and publish content using social media management tools.
- Monitor engagement, respond to messages, and manage online communities.
- Track KPIs, analyze insights, and prepare performance reports.
- Collaborate with designers, content writers, and marketing teams on campaigns.
- Identify trends, hashtags, and opportunities to increase visibility.
- Manage paid social media campaigns when required.
- Maintain brand consistency across all digital platforms.
- Stay updated with platform changes, best practices, and industry trends.
Requirements & Skills
- Proven experience as a Social Media Executive or similar role.
- Strong understanding of social media platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.).
- Ability to create compelling content and manage online communities.
- Experience with social media analytics tools (Meta Suite, Hootsuite, Buffer, etc.).
- Basic knowledge of graphic design (Canva, Photoshop) is a plus.
- Excellent communication, creativity, and multitasking skills.
- Understanding of digital marketing trends and SEO basics.
- Bachelor’s degree in Marketing, Communications, or a related field (preferred).
Who do Social Media Marketing Executives report to?
They typically report to:
- Social Media Manager
- Digital Marketing Manager
- Marketing Manager
- Head ofMarketing
Post this on job boards and career pages to find professionals who can help strengthen your brand’s digital footprint. Similar titles include Social Media Specialist, Digital Marketing Executive, and Social Media Coordinator.
How to Assess Social Media Marketing Executive Skills Effectively
Candidates may list social media experience on their resumes, but assessing their actual ability to create engaging content, manage platforms, and drive measurable results before the interview is crucial. A structured Social Media Marketing Executive assessment ensures you hire professionals who can grow your brand’s digital presence and improve audience engagement.
Here’s how you can assess Social Media Marketing Executive proficiency effectively with WeCP:
- Content Creation & Platform Management – Test candidates on their ability to create platform-specific content for Instagram, Facebook, LinkedIn, TikTok, and more.
- Social Media Strategy & Campaign Execution – Evaluate their skills in planning campaigns, scheduling content, and aligning activities with brand goals.
- Analytics & Reporting – Assess their capability to interpret engagement metrics, track KPIs, and optimize campaigns using data-driven insights.
- Community Engagement & Customer Interaction – Check their proficiency in responding to comments, handling queries, and improving audience relationships.
- Paid Advertising Knowledge – Ensure they understand how to set up, manage, and optimize paid social campaigns for better reach and ROI.
With WeCP’s Social Media Marketing Executive assessments, you can efficiently filter out underqualified candidates, streamline the hiring process, and ensure high-quality hires who can elevate your brand’s online presence and drive measurable growth.
