Use this Marketing Coordinator job description template to attract organized and creative professionals who can support marketing campaigns, coordinate projects, and execute day-to-day marketing activities.
A Marketing Coordinator is responsible for supporting the planning, execution, and tracking of marketing initiatives across channels. They work closely with marketing managers, designers, vendors, and sales teams to ensure campaigns are delivered on time and on brand.
A Marketing Coordinator helps keep marketing efforts organized and effective. Their key responsibilities include:
- Coordinating marketing campaigns and timelines
- Supporting content creation and distribution
- Managing marketing assets and documentation
- Tracking performance metrics and reports
- Collaborating with internal teams and external vendors
Marketing Coordinator Job Description Template
We are looking for a detail-oriented and proactive Marketing Coordinator to support our marketing team and help execute impactful campaigns. The ideal candidate will be highly organized, comfortable juggling multiple projects, and eager to contribute to brand growth. If you enjoy coordinating campaigns and turning plans into action, we’d love to meet you!
Roles & Responsibilities
- Coordinate and execute marketing campaigns across digital and offline channels
- Assist with content creation, editing, and publishing (blogs, emails, social media)
- Manage marketing calendars, timelines, and deliverables
- Coordinate with designers, agencies, and vendors
- Support event planning, webinars, and promotional activities
- Track campaign performance and prepare basic reports
- Maintain marketing assets, brand guidelines, and documentation
- Support CRM and marketing automation updates
- Ensure brand consistency across all marketing materials
- Assist with market research and competitor analysis
Requirements & Skills
- Bachelor’s degree in Marketing, Communications, Business, or related field
- Proven experience as a Marketing Coordinator or similar role (preferred)
- Strong organizational and project coordination skills
- Excellent written and verbal communication abilities
- Familiarity with digital marketing tools and platforms
- Basic understanding of analytics and performance tracking
- Ability to manage multiple tasks and deadlines
- Creative mindset with strong attention to detail
Who do Marketing Coordinators report to?
Marketing Coordinators typically report to:
- Marketing Manager
- Senior Marketing Manager
- Director of Marketing
- Head of Marketing
Post this on job boards and career pages to find candidates skilled in campaign coordination, content support, analytics, and cross-team collaboration. Feel free to customize duties and requirements based on your organization’s needs. Similar job titles include Marketing Executive, Marketing Specialist, and Marketing Operations Coordinator.
How to Assess Marketing Coordinator Skills Effectively
Candidates may list marketing support or coordination experience on their resumes, but assessing their actual ability to execute campaigns, manage timelines, and coordinate across teams before the interview is crucial. A structured Marketing Coordinator assessment ensures you hire professionals who can keep marketing initiatives organized, on schedule, and impactful.
Here’s how you can assess Marketing Coordinator proficiency effectively with WeCP:
- Campaign Execution & Coordination – Test candidates on their ability to support campaign launches, manage tasks, and coordinate with internal and external stakeholders.
- Content & Channel Management – Evaluate their skills in managing content calendars, social media posts, email campaigns, and marketing assets.
- Project Management & Organization – Assess their capability to track deadlines, manage workflows, and ensure timely delivery of marketing activities.
- Analytics & Reporting Support – Check their ability to track basic metrics, prepare reports, and support data-driven decision-making.
- Communication & Cross-Functional Collaboration – Ensure they can work effectively with designers, writers, vendors, and marketing leadership.
With WeCP’s Marketing Coordinator assessments, you can efficiently filter out underqualified candidates, streamline hiring, and ensure high-quality hires who keep marketing operations running smoothly and deliver consistent results.
